I love getting catalogs in the mail and 'tis the season now that there are just over 3 months until Christmas. I look through them all and marvel at how I am able to live without all of those wonderful (or not so wonderful) things advertised. My favorite thing about catalogs, though, is the names of the colors they use. And my favorite catalog for this is L.L. Bean.
Have you ever looked closely at the colors of the clothes offered? It's not enough to be blue or brown, but it has a fancy name. It's like going to the paint store and trying to find a color. Who knew there were hundreds of shades of blue?
From Wikipedia, we get this tidbit about color: In fashion and automotive colors the objective of naming is to enhance the perception of color through appropriate naming to fit the emotional context desired. Thus the same "poppy yellow" can become either the hot blooded and active "amber rage", the cozy and peaceful "late afternoon sunshine", or the wealth evoking "sierra gold".
I just know that somewhere in some little room is a person whose sole job is to think of color names. To honor that person who provides me with so much entertainment, here are my favorites from the L.L.Bean catalog this year:
tidal blue
golden cider
treeline
sycamore
baked clay
night sky
black currant
sail orange
rainforest
beeswax
blue chalk
tuscan olive
solar yellow
aegean blue
grass
deep wisteria
lily pond
canoe green
cobalt sea
thicket
sweet pea
blue reef
dark fern
orange spice
beechnut
purple crocus
and,
snapdragon
There are tons more, but you get the idea. These are apparently the hot colors of winter 2010-2011.
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